How To Get Started With SEO Services and Content Creation

There are no magic tricks to ranking well.  No secrets that I can share that will have you on the top of Google tomorrow for a competitive keyword.  There is hard work, technical aspects, ups and downs and a commitment to this marketing method that you have never experienced before.  But if you do it well, the payoff can change your business forever.

Start with your own content

First of all, are you building content on your website?  Is it industry related to the products and services you are offering?  If you are, then let’s assume that all of the individual pieces of the content you produce are like individual products.  If your blog posts, articles and social media content were to have a price tag, what would they be worth?  Would you look at your own content as something you would actually pay for?  Is it so valuable to your potential visitors that they would pay for it?  If not, you may want to rethink your content strategy. 

Be in the mindset that every post, article, or report could have made you money if you sold those pieces individually (complete with copyrights).  Only, you don’t charge for such information.  You give it away for your readers for free on your blog or perhaps as a digital download.

It’s this kind of information that’s shared, commented on, and linked to in today’s internet world.  Do you see the SEO part kicking in?  All those social signals pointing to your site, the numerous natural inbound links, the natural referral traffic – all this increases your opportunities to rank well while giving tremendous value to your readers. 

Social Media

We could spend countless man-hours analyzing the impact of our social media efforts on our business.  You could do the same for your own business.  But we would be missing the point entirely: Social Media isn’t like advertising on mass media.   Don’t get us wrong, measure your efforts, but don’t lose sight of the fact that social media is about sharing, not selling.  Social media is about being “social”; it’s about the strength of your core network. It’s about the unhindered word going out when your brand, products, and services are discussed.  And when you do it really well, even “you” as a person will be discussed.  Somehow, somewhere, all of this tends to come together and mean something for you and your brand.

The work is a never-ending cycle and is certainly resource-intensive; it takes patience and resolve.  It needs you to be committed and relentless.  But if you are, the rewards are limitless.  Are you ready to succeed in internet marketing and SEO?

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