Google Penguin Update and Hummingbird Algorithm

The two new updates the Penguin Update and the Hummingbird Algorithm are said to make a drastic change in the ranking of your website in the search engine. If you go through Articles or Blogs online about this updates you can find that it says that the updates should not affect your ranking. But on the other side you can also find many Articles or Blogs which say it has affected many websites ranking. Known what these updates are:

Hummingbird Update

Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Basically, quick SEO and is not possible.

Penguine Update

It seems like many webmasters were impacted by this update. Screen shots of Google Analytics showing websites completely destroyed by this update are also been seen. Some recovered and are back in business, while others are about to lose their businesses.

In solution to overcome this updates try this steps:

Create 100% unique, original and quality content.

Make sure your content is useful, interesting and sharable.

Guest blogging is one of the best ways to get natural links.

Taking into account the fact that Social Media signals’ importance has been increased by Google’s latest penguin update, it is high time to link all your social media activity to your web pages.

It is recommended that you post regularly on your social media pages, engage with your prospects and expand your social media network.

Redefine your link building strategy to ensure you get good quality backlinks only through natural ways.

Review your link profile and remove all low-quality, broken and non-relevant site backlinks. It is supposed to be one of the important steps.