Pages

Showing posts with label search engines. Show all posts
Showing posts with label search engines. Show all posts

Tuesday, 19 February 2013

How Does Search Engines Works? Known The Basics


Talking about Search Engines we will start from the base, which means how crawler-based search engines work both Google and Yahoo. Each search engine has its own automated program called a "web spider" or "web crawler" that crawls the web. The main purpose of the spider is to crawl web pages, read and collect the content, and follow the links both internal and external. The spider then deposits the information collected into the search engine’s database called the index.

When searchers enter a query in the search box of a search engine, the search engine’s then finds the most relevant results to the query by matching the search query to the information in its index.

What makes or breaks a search engine is how well it answers your question when you search anything on it. This is based on the search engine algorithm which is basically a group of factors that the search engine uses to find out if the page RELEVANT or NOT? The higher your page ranks the higher your page will get displayed in the search engines result pages.

Tuesday, 5 February 2013

Why SEO Is Important?


SEO (Search Engine Optimization) it’s not only for online marketing. If you’re a web designer or frontend developer, SEO becomes your responsibility also.

If your site is not Search Engine friendly, you might be losing a lot of traffic that you’re not even aware of. Remember, besides visitors typing in "www.yourwebsite.com"; search engines also play a very important role for people to find your site.

There are many benefits of getting a high ranking site. Let’s use mywebsite.com for example. On an average, about 14,000 visitors per day. About 40 - 45% of the traffic that comes is from search engines (about 6000+ referrals a day). Imagine, without search engine referrals, it would be losing thousands of visitors every day. That means, we are risking losing potential clients too.


SEO is also a value-added service. As a web designer/developer you can sell your SEO skills as an extended service.