Search
Engine Optimization includes series of services and
technique especially revolving around quality content. PPC or pay-per-click is an online marketing
technique used for advertising. The clash often exists between SEO and PPC
campaigns in the online world. PPC campaign experiences raise and shrinkage of price
amount during the process of marketing therefore most website owners go for the
organic SEO option.
Organic
SEO also holds few demerits as follow –
SEO is incapable of estimating the accurate result
and time consumed in the process of optimization leaving the SEO investors in vague. The SEO
investors therefore develop a line of perplexity between PPC and SEO. Though
most people consider both to be the same but they are actually not. PPC is a
faster process while SEO is slower. PPC is an advertising model while SEO is
not publicity, promotion or any kind of advertising. SEO is richly associated
with the content of a website as people use online content before choosing a
product or even before going for shopping. The content serves as a valuable SEO
tool is considered the most integral part of Search Engine Optimization.
PPC is widely used to bring customer and gain
publicity. Even original content and SEO allows people to stay over the site and
enhance the sales. Both SEO and PPC can also run simultaneously. Therefore, PPC
proceeds or runs parallel with SEO to allow maximum people stay in the
websites.
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