Difference Between PPC And SEO

Search Engine Optimization includes series of services and technique especially revolving around quality content. PPC or pay-per-click is an online marketing technique used for advertising. The clash often exists between SEO and PPC campaigns in the online world. PPC campaign experiences raise and shrinkage of price amount during the process of marketing therefore most website owners go for the organic SEO option.

Organic SEO also holds few demerits as follow –

SEO is incapable of estimating the accurate result and time consumed in the process of optimization leaving the SEO investors in vague. The SEO investors therefore develop a line of perplexity between PPC and SEO. Though most people consider both to be the same but they are actually not. PPC is a faster process while SEO is slower. PPC is an advertising model while SEO is not publicity, promotion or any kind of advertising. SEO is richly associated with the content of a website as people use online content before choosing a product or even before going for shopping. The content serves as a valuable SEO tool is considered the most integral part of Search Engine Optimization.

PPC is widely used to bring customer and gain publicity. Even original content and SEO allows people to stay over the site and enhance the sales. Both SEO and PPC can also run simultaneously. Therefore, PPC proceeds or runs parallel with SEO to allow maximum people stay in the websites.