Search Engine Optimization

Search engine optimization is the most wonderful tool serving more than four thousand fortune companies and several other top companies in United States. Search Engine Optimization service is widely popular in US, EU, UK, Australia and Middle East. The SEO service providers in India have achieved tremendous success in their ranking effort. Some reputable SEO service providers even manage the ranking of more than hundreds of clients while handling around one lakh keywords.

Online business without any traffic to search engines is of no use. Without profit running a business is of no value. For running a business successfully, it is necessary for a website to conquer the top position in the search engines and drive potential traffic. The search engine tools helps website achieve the best rank, drag traffic and boost profit.

The search engine services offered by the Indian SEO service provider are able to drive more than 85% of total first time traffic to a website. SEO service offers organic as well as sponsored results. The organic method attracts maximum traffic than through sponsored technique. For a website to receive maximum potential traffic, it is essential for the site to appear in the top list of the organic result. Visitors of organic result show actual interest in buying the products. The search engine tool plays an effective role in getting highest ROI for maximum projects.

The major search engines at present are Google, Yahoo and MSN as they handle majority of the search engine traffic. Generally three types of search engine optimization are offered by the search engine tool and it includes full optimization, on-page optimization and off-page optimization.

Search engine optimization is integration of art and science. The SEO service includes website creation, purchase of keyword specific domain, creation of search engine friendly website, writing fresh and original website specific content, etc. All these factors help the website attain a good ranking on internet.

Google Penguin Update and Hummingbird Algorithm

The two new updates the Penguin Update and the Hummingbird Algorithm are said to make a drastic change in the ranking of your website in the search engine. If you go through Articles or Blogs online about this updates you can find that it says that the updates should not affect your ranking. But on the other side you can also find many Articles or Blogs which say it has affected many websites ranking. Known what these updates are:

Hummingbird Update

Hummingbird is paying more attention to each word in a query, ensuring that the whole query – the whole sentence or conversation or meaning – is taken into account, rather than particular words. The goal is that pages matching the meaning do better, rather than pages matching just a few words. Basically, quick SEO and is not possible.

Penguine Update

It seems like many webmasters were impacted by this update. Screen shots of Google Analytics showing websites completely destroyed by this update are also been seen. Some recovered and are back in business, while others are about to lose their businesses.

In solution to overcome this updates try this steps:

Create 100% unique, original and quality content.

Make sure your content is useful, interesting and sharable.

Guest blogging is one of the best ways to get natural links.

Taking into account the fact that Social Media signals’ importance has been increased by Google’s latest penguin update, it is high time to link all your social media activity to your web pages.

It is recommended that you post regularly on your social media pages, engage with your prospects and expand your social media network.

Redefine your link building strategy to ensure you get good quality backlinks only through natural ways.

Review your link profile and remove all low-quality, broken and non-relevant site backlinks. It is supposed to be one of the important steps.

Top 20 Social Bookmarking Sites

Social Bookmarking is a method for web users to store, organize, search, and manage bookmarks of web pages on the Internet with the help of tags or keywords on sites such as Digg or Delicious  This helps you in accessing bookmarks from any computer with online access.

Here is list of 20 Bookmarking sites:


http://www.stumbleupon.com

http://www.reddit.com

http://www.designfloat.com 

http://www.dropjack.com 

http://www.social-bookmarking.net 

http://url.org 

http://www.newsmeback.com 

http://www.thinmarker.com/

http://portal.tw 

http://scienceskillsmatch.com/

http://solidealfr.com/

http://stictactest.com/

http://legal-mentoring.com/

http://mak-torun.com/

http://boxwoodproducts.com/

http://www.startaid.com 

http://www.aboogy.com

http://www.bookmarks.wedigg.co.uk 

http://www.applesense.com 

http://www.technogies.com 


Hope it helps you.

Difference Between PPC And SEO

Search Engine Optimization includes series of services and technique especially revolving around quality content. PPC or pay-per-click is an online marketing technique used for advertising. The clash often exists between SEO and PPC campaigns in the online world. PPC campaign experiences raise and shrinkage of price amount during the process of marketing therefore most website owners go for the organic SEO option.

Organic SEO also holds few demerits as follow –

SEO is incapable of estimating the accurate result and time consumed in the process of optimization leaving the SEO investors in vague. The SEO investors therefore develop a line of perplexity between PPC and SEO. Though most people consider both to be the same but they are actually not. PPC is a faster process while SEO is slower. PPC is an advertising model while SEO is not publicity, promotion or any kind of advertising. SEO is richly associated with the content of a website as people use online content before choosing a product or even before going for shopping. The content serves as a valuable SEO tool is considered the most integral part of Search Engine Optimization.

PPC is widely used to bring customer and gain publicity. Even original content and SEO allows people to stay over the site and enhance the sales. Both SEO and PPC can also run simultaneously. Therefore, PPC proceeds or runs parallel with SEO to allow maximum people stay in the websites.

Necessary Don'ts To Remember About SEO

Hello Friends as you all known you need to do proper SEO if you wish to see your site on top at any Search Engine with the keywords that you have selected. So as we had given Necessary Do's to remember about SEO in the being, the same way this are a few Necessary Don’ts that one should remember about SEO.

Do not duplicate your content. Each and every article in website must be unique. Through carelessness you may lead to create duplicate pages. It will always happen in dynamic websites.

Don’t use parameters in the URL. If it is needed, don’t use too many parameters. Always rewrite urls structure using .ht access.

Don’t have any 404 page in website. Always create custom 404 pages and redirect dead pages to new pages relevant to that old page.

Don’t use too much Flash. Search engines will not crawl flash codes. Also it consumes more load time.

Don’t have many outgoing links (links to other sites).This will drain the link power of your page.

Never involve in any black-hat SEO techniques that will lead your search engine rankings down.

Don’t contact vendors for SEO problems and ideas. Their main motto is to advertise a product, not to boost up your rankings in search engines.

Don’t fear if your rankings went back. Rankings will fluctuate sometimes, and if your rankings did not bounce back quickly, you need to analyze and implement a better strategy.

Don’t rely on untrustworthy expert advice while selecting keywords for your website. Use data.

Tips For Writing A Convincing Blog

When you are writing a blog, you have to keep something’s in mind before you start writing. Below are top things that you should always keep in mind, where as other than that the two most significant tips for writing a Blog are convincing content and frequent updates.

1. Lists:

People love to read about list, just any kind of list as it can increase traffic of your blog. Some examples are Top 10 lists, 3 reasons I love something etc. Start your heading from number.

2. How to:

To accomplish a task many people would like to find easy-to-follow instructions. For example: How to avoid falling prey to fraud etc.

3. Write about Reviews:

Write a review about anything on your blog. Some of the suggestions are:

Websites

Movies

Music

Hotels

Share your experience and thoughts.

4. Photo:

Try to post a photo based on your topic.

5. Tips:

Give tips about what the topic, so that reader achieves faster or cheaper way.

6. Recommendations:

Try to share your recommendations about the websites, books, movies or other favorite topic on your blog.

7. Videos:

Put a video from YouTube or one of your own, or host a video blog.

8. Guest Posts:

Ask other bloggers or experts in a field related to your blog topic to write a guest post. Guest posting helps a lot these days.

How To Get Started With SEO Services and Content Creation

There are no magic tricks to ranking well.  No secrets that I can share that will have you on the top of Google tomorrow for a competitive keyword.  There is hard work, technical aspects, ups and downs and a commitment to this marketing method that you have never experienced before.  But if you do it well, the payoff can change your business forever.

Start with your own content

First of all, are you building content on your website?  Is it industry related to the products and services you are offering?  If you are, then let’s assume that all of the individual pieces of the content you produce are like individual products.  If your blog posts, articles and social media content were to have a price tag, what would they be worth?  Would you look at your own content as something you would actually pay for?  Is it so valuable to your potential visitors that they would pay for it?  If not, you may want to rethink your content strategy. 

Be in the mindset that every post, article, or report could have made you money if you sold those pieces individually (complete with copyrights).  Only, you don’t charge for such information.  You give it away for your readers for free on your blog or perhaps as a digital download.

It’s this kind of information that’s shared, commented on, and linked to in today’s internet world.  Do you see the SEO part kicking in?  All those social signals pointing to your site, the numerous natural inbound links, the natural referral traffic – all this increases your opportunities to rank well while giving tremendous value to your readers. 

Social Media

We could spend countless man-hours analyzing the impact of our social media efforts on our business.  You could do the same for your own business.  But we would be missing the point entirely: Social Media isn’t like advertising on mass media.   Don’t get us wrong, measure your efforts, but don’t lose sight of the fact that social media is about sharing, not selling.  Social media is about being “social”; it’s about the strength of your core network. It’s about the unhindered word going out when your brand, products, and services are discussed.  And when you do it really well, even “you” as a person will be discussed.  Somehow, somewhere, all of this tends to come together and mean something for you and your brand.

The work is a never-ending cycle and is certainly resource-intensive; it takes patience and resolve.  It needs you to be committed and relentless.  But if you are, the rewards are limitless.  Are you ready to succeed in internet marketing and SEO?

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